Terms of service

Last updated September 8, 2026

The agreement

These terms are between you and Roven Systems LLC ("Roven", "we"). We are a South Carolina limited liability company. The terms cover your use of rovensystems.com and app.rovensystems.com. Those are our search, advertising, messaging and reporting services. When you create an account, you accept these terms. If you agree for a business, you confirm you may sign for it.

Our privacy policy is part of these terms. You may sign a separate written deal with us. You may accept a written offer from us. That could be an Enterprise order, a pilot or a migration offer. If that document says something different, it wins.

Some features on our site and in the app say coming soon or beta. A feature marked coming soon is not part of your plan yet. It joins your plan when the label comes off. A feature marked beta is part of your plan. It may change, pause or go away while we finish it.

What the agents may do

When you connect an account, the agents work inside it for you. They do only what your plan and your settings allow. Your plan may cover some or all of this work today. The agents can put up new site content and change what is there. They can build campaigns and adjust them. They can run your ads inside the cap you set. They can pull your calls, texts, forms and chats into one thread for you to answer.

Connecting an account does not by itself let an agent change anything. Each kind of work runs only if your plan covers it. The feature must also not be marked coming soon. Your plan may cover site changes. If it does, new or rewritten content waits in your dashboard for you to approve it. Undoing a change that broke a page does not wait. Your plan may cover campaign changes. If it does, small everyday changes inside your cap run without asking you first. If your plan does not cover them, the agents only read your ads. They report on the ads and tell you what to change yourself.

We record every action the agents take. Each entry shows what the agent did and when it did it. It also names the agent. We both rely on that record if there is a question about what happened. Your weekly review comes from it.

Agents will not set budgets above the cap you set. They will not move money outside your connected accounts. They will not reply to your customers in your name. That changes only if you turn on a reply feature and set its rules. They will not sign anything for you.

The weekly review and rollback

Operator and Agency run on a weekly cycle. Each week you get one review in your dashboard and in your email. It answers four questions. What changed? What work did the agents do? What is waiting for your approval? What should happen next? Your ad spend shows up next to the work it paid for. At times we show sample figures in place of your own data. We label those as examples.

We back up your site before a change lands. You can ask us to roll back any change the agents publish to your site. We do it the same working day. You do that from your dashboard. We log the rollback like any other action. You can reverse campaign changes in the platform. You cannot get back ad money that is already spent.

Connected accounts

The agents work through accounts you connect. Today that means Google. We will add other platforms, such as Meta, over time. You connect an account by giving it permission. You can do that from your dashboard or from the link we send you. That permission sets the limit of our access. We read and act only inside what it covers. The platform gives us an access token and we store it. We encrypt that token. We never store your password.

You can take back our access at any time. Do it from your dashboard or from the platform itself. The agents stop using that account right away. Taking back access does not undo work we already published. It does not undo spend the platform already billed. Use rollback for site changes. Pause campaigns in the platform if you want them stopped.

The accounts stay yours. We only work inside them.

Your plan

Starter, Operator and Agency are monthly plans. We bill the card on file each month before the month starts. Enterprise is an annual agreement. We set its price and its terms on their own, in writing.

• Starter - $299 a month for one location. You get your website, search, messages and the weekly review, with up to 5 users and standard support.
• Operator - $499 a month for one business. You get up to 3 locations. You get every service we offer to all customers. You also get an allowance of agent work and priority support.
• Agency - from $2,999 a month. It is for an agency that runs a set of client accounts under one login. This is launch pricing for up to 30 client accounts. Your order sets the price for extra accounts and any later standard rate. We tell you those prices before they apply.
• Enterprise - an annual agreement. We set its price and its terms in writing.

Every plan includes seats today. We may add paid seat packs later. If we do, we will show the price in your dashboard before we charge for a seat. Seats you already have stay included for the cycle you paid for. Each plan also includes an allowance of agent work. We track that use on our side. We may add usage limits, overage pricing or spend caps for agent work. If we do, we will show your use and the price in your dashboard. You will see that before we charge you beyond your plan.

Migration and pilot pricing runs for the time stated in your offer. After that it moves to the standard plan price. Plan changes start right away. We bill the difference for the rest of the cycle on your next invoice. If we change a price, we will email you first. The email comes before the cycle the new price applies to. A price change never applies inside a cycle you already paid for. If a payment fails, we will tell you. We pause the agents until you settle it.

Your ad budget

Your ad spend is separate from your plan fee. Campaigns run in your own advertising accounts. The platforms bill you for them directly. You set a cap in your dashboard. The agents will not set budgets that add up to more than your cap. They will not raise the cap themselves. Your plan may cover campaign changes. Once it does, an agent may need more room for one campaign. It takes that room from another line inside the cap. It does not come back to ask for more.

You change the cap from your dashboard. A new cap applies right away, to the rest of this month. A lower cap does not claw back money the platforms already billed. We do not hold ad money for you. We do not take a share of it. Your plan fee is what we charge. The one exception is a text top-up for a month your messages outgrow the plan. We show you that amount in your dashboard and you pay it once, or not at all.

What you need to do

• Keep your login safe. Keep your billing details up to date. You are on the hook for what is done under your login.
• Hold the rights to the content, brand and domain you ask us to run. Hold the rights to the data in the accounts you connect.
• Give the agents true facts about your business. They act on what you tell them.
• Let us put conversion tracking on your site and connected accounts. Without it, our reports cannot tie your spend to customers. The weekly review will say so.
• Follow the rules of the platforms you connect. Google's rules apply to your account no matter who runs it. The same will be true of other platforms, such as Meta, as we add them.
• Read the weekly review. Handle your approvals in good time. Work that waits for your approval cannot land until you approve it.

What you must not do

Do not use the service to break the law. Do not ask the agents to break it either. Do not use the service to mislead people. Do not do anything the platforms you connect have banned. Here is what that covers. Do not put up content you do not hold the rights to. Do not run ads for products or claims the platforms ban. Do not contact people who have asked not to be contacted. Do not try to reach data or accounts that are not yours. Do not ask the agents to write fake reviews or fake praise from customers. Do not ask them to pose as a real person. Do not ask them to make claims about your business you cannot back up. Do not probe or overload the platform. Do not reverse engineer it. Do not resell access to it. You may resell only under an Agency or Enterprise agreement that allows it.

We may turn down any work on this list. We may undo it too. If you keep asking for it, that is a reason to pause your account.

Who owns what

You own your business data, your domain and your advertising accounts. You own the content made for your site. That covers content the agents write or put up for you. It stays with your site if you leave. Ask for a copy of your site files before your account closes. We delete the hosted copy when it closes. You can then host the site somewhere else. We own the Roven platform and its software. We own its agent systems and its report formats. We own what we learn about running the service in general. You give us only the permission we need to host your content and run your accounts.

You may send us ideas. We can use them and we owe you nothing for them. We will name you as a customer only if you agree in writing. We will use your results in a case study only if you agree in writing.

Your data

Our privacy policy sets out how we collect and handle data. We keep your account and campaign data while your account is open. We keep it for up to twelve months after your account closes. That way your reports and your billing records still match up. We keep technical logs for ninety days. You can ask us to delete your data sooner. You can ask for a copy of your reporting at any time.

A few other companies help us run the service. They handle hosting, email delivery and payments. So do the advertising platforms you connect. Each one sees only what its job needs. We do not sell personal data. We do not use your business data to advertise to you.

Uptime and support

We aim to keep the service running all the time. We do not promise that it will never be down. These terms do not set an uptime figure. We post planned upkeep in the dashboard when we can. If a connected platform goes down, the agents wait and tell you. They do not guess.

Support is by email at hello@rovensystems.com. Operator and Agency come with priority support. We answer plan holders before anyone else. These terms do not promise a reply time. The Enterprise agreement sets out Enterprise support terms. If a connection fails during setup, we will work with you to fix it. We will not leave your account half connected.

Pauses

We pause the agents if a payment fails. We may also pause an agent, a connection or your whole account. We do that if a platform flags a policy problem. We do it if we see activity that looks unlawful or unsafe. A connected account may start to act in a way that could harm you or the platform. We pause then too. We will tell you what we paused and why. We will tell you what it takes to lift the pause. A pause does not add time to your billing cycle. It adds time only if the cause was ours.

Ending it

On Starter, Operator and Agency you can cancel any month. Email hello@rovensystems.com and we confirm the same working day. The service runs to the end of the cycle you paid for. Then the agents stand down. We do not refund the unused part of a cycle. We refund it only if the pause or the ending was our fault. Enterprise agreements end on the terms written in them. We may end an account if a bill stays unpaid after we tell you. We may end it if you break platform policy again and again. We may end it for unlawful use. We will tell you why.

When your account ends, you keep your site, your domain and your connected accounts. We delete the access tokens we hold. You can also turn off our access from the platform itself. Ask for a copy of your reporting before the account closes. After that we hold your data. We then delete it on the schedule in the privacy policy.

Limits on what we owe

We do not guarantee marketing results. Your search rankings, ad results, leads and revenue depend on your market. They depend on your offer and on the platforms too. We may show a forecast on this site or in the dashboard. Any such forecast is an estimate. It is never a promise. We limit what we owe you as far as the law allows. At most we owe the fees you paid us in the three months before the claim. We do not owe you lost profits. We do not owe you indirect losses.

The platforms bill you for ad spend inside the cap you set. That money is your cost and we do not owe it back to you. That changes only if an agent set a budget above your cap. You may give us content, accounts or instructions you had no right to give. If that leads to a claim against us, you will cover it. The law does not let us limit some liability. Nothing here limits that.

Governing law

The laws of the State of South Carolina govern these terms. Any dispute under them goes to the courts of that state.

Changes

If we change these terms, we will post the new version here. We will email account holders before the change takes effect. If you keep using the service after that date, you accept the change. A change may cut what your plan includes in a big way. If you do not want that change, you can cancel before it takes effect. The old terms apply until then.

Questions about these terms: hello@rovensystems.com.

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